British Airways has named Emma Raducanu as its latest global brand ambassador. The young British tennis star will be supported by the airline as she travels around the world in 2022, aiming to follow up her sensational victory in this year’s US Open.
That triumph made her the first British woman to win a Grand Slam title since 1977, and British Airways carried both Emma and her team home after the victory, welcoming her back to the UK where she was reunited with her family.
As part of her ambassadorial role, she will be flown to tournaments and training around the world, including next year’s French and US Opens and the Masters’ events in California and Rome.
According to the airline, in addition to tennis, “Emma has a passion for aviation, which the airline hopes to bring to life with various activities through its long-term partnership, reaching and inspiring women and younger audiences to consider a career in the industry.”
The UK’s flagship international carrier will be Emma’s first British brand partner. Already known for its long-standing commitment to supporting national sporting events and teams, British Airlines has been the airline partner to Team GB and Paralympics GB since 2008 and is currently the Principal Partner to Twickenham Stadium and Official Airline Partner to England Rugby.
Welcoming the partnership, Emma Raducanu said, “British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown. To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me. I’m fascinated by aviation and we have some interesting projects planned together.”
Added British Airways director of brand and customer experience Tom Stevens, “As we look ahead to the world opening up again, we’re excited to be supporting the very best of British talent, Emma Raducanu. We couldn’t have been prouder as a nation than when Emma won the US Open. Sport has the power to inspire and unite people all across the globe, so we are delighted to be supporting Emma as she represents Britain and takes on the world.”
British Airways is one of the main operators servicing Gibraltar International Airport.